Customers are no longer satisfied with simply having a product: they want it to precisely meet their needs and preferences.____________ requires working with existing product technology, often in modular form, to create specific product bundles for a particular customer.

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Mass customization is the process of creating products that are tailored to the specific needs and preferences of individual customers. This involves working with existing product technology, often in modular form, to create specific product bundles for each customer. It allows businesses to offer more personalized products without sacrificing efficiency or driving up costs.

Customers Are No Longer Satisfied with Simply Having a Product