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Companies Are Attempting to Develop Global Products by Incorporating Differences

Question 21

Multiple Choice

Companies are attempting to develop global products by incorporating differences regionally or worldwide into one basic design:


A) but this is not pure standardisation.
B) but is not pure adaptation.
C) that is not so different from obtaining inputs from the intended markets.
D) that is an example of adaptability built into the standardised core.

Correct Answer:

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