Many firms can afford expenditures for promotion that is done as 'art for art's sake' or only because major competitors do it.

Name: Many firms can afford expenditures for promotion that is done as 'art for art's sake' or only because major competitors do it.
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Question

Quizplus · Accepted Answer

Most firms allocate their promotional budgets based on strategic objectives such as increasing sales, building brand awareness, or entering new markets, rather than for purely aesthetic reasons or merely to match competitors' spending.

Many Firms Can Afford Expenditures for Promotion That Is Done