The first step in formulating marketing communications strategy is to assess marketing communications opportunities.

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Quizplus · Accepted Answer

This statement is true. The initial step in developing a marketing communications strategy is to identify potential opportunities for reaching and communicating with the target audience. This involves analyzing factors such as consumer behavior, media usage, competitors' activities, and market trends to determine effective messaging and channels for delivering it. Only after this analysis can a marketer develop a comprehensive and targeted marketing communications plan.

The First Step in Formulating Marketing Communications Strategy Is to Assess