A customer's motivation to buy depends on the diffusion of the product.

Question

Quizplus · Accepted Answer

The diffusion of a product, or how widely it is adopted by a market or population, can influence a customer's motivation to buy. If a product is widely accepted and trusted by others, it may create a sense of social proof and increase a customer's interest in purchasing it. On the other hand, if a product is not well-known or has a negative reputation, it may decrease a customer's motivation to buy.

A Customer's Motivation to Buy Depends on the Diffusion of the Product