The principal lesson BMW learned from Michael Dell of Dell Computer is:
A) Customers are looking for the lowest price.
B) Highly standardized products sell best.
C) Custom made distribution can attract customers.
D) Customers who need no technical support will buy from BMW.
E) Insecure customers who are afraid to venture into dealerships will buy from BMW.
Correct Answer:
Verified
Q33: The reputation a manufacturer acquires among channel
Q34: A well positioned channel:
A) Means the channel
Q35: Generally the greater the degree of distribution
Q36: From the perspective of _,channel members are
Q37: The strategic alliance between Procter & Gamble
Q39: Which of the following statements regarding synergy
Q40: Channel design should be viewed as:
A) The
Q41: DPA stands for:
A) Distribution price allocation.
B) Distribution
Q42: The channel manager should attempt to promote
Q43: Payment by the manufacturer for obtaining space
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