The channel manager should attempt to promote __________ among the elements of the marketing mix.

Question

Quizplus · Accepted Answer

The channel manager should aim for the highest level of synergy among the elements of the marketing mix. This means creating a cohesive and coordinated strategy where all elements work together towards a common goal. This approach can lead to better results and a stronger brand image. The other options, such as the lowest cost tradeoff or the greatest degree of independence, may not necessarily lead to the best outcome for the channel or the company.

The Channel Manager Should Attempt to Promote __________ Among the Elements