Channel design should be viewed as:

Question

Quizplus · Accepted Answer

Channel design is an important component in a firm's attempt to gain differential advantage, but it is not the only basis for gaining such an advantage. Other factors such as product quality, branding, and marketing efforts also play a key role in achieving competitive advantage. Additionally, pricing may be equally or more important than channel design depending on the industry and market dynamics. Therefore, option B is the best choice as it acknowledges the importance of channel design while recognizing its place as one component among many in gaining differential advantage.

Channel Design Should Be Viewed As