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A Major Cause of the Failure of Many Dot-Com Companies

Question 30

Multiple Choice

A major cause of the failure of many dot-com companies can be traced to:


A) Providing too much information to customers.
B) Underestimating the distribution tasks needed to link firms with customers.
C) Setting poorly stated goals and objectives for the firm.
D) Mis-identifying the target market.
E) Selecting a product mix that did not meet targeted customer needs.

Correct Answer:

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