A channel manager may choose more than one channel structure in order to:

Question

Quizplus · Accepted Answer

Choosing multiple channel structures can help a channel manager reach the target market effectively and efficiently by using different channels to reach different segments of the market. This can ultimately lead to increased sales and profits. Choosing multiple structures may also help achieve corporate objectives by diversifying the distribution strategy and reducing risk. However, it may not necessarily decrease costs, maximize consumer awareness or increase net profits on its own.

A Channel Manager May Choose More Than One Channel Structure