In general,the more geographically dispersed the market:
A) The shorter the channel structure.
B) The more direct is distribution.
C) The fewer the number of intermediaries that will likely have to be used.
D) The more difficult and expensive is distribution.
E) The more selective is distribution.
Correct Answer:
Verified
Q35: A channel manager may choose more than
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Q37: Short channels are preferred for:
A) Nontechnical products.
B)
Q38: For distant manufacturers it can be generalized
Q39: When developing alternative channel structures,the number of
Q41: The total score arrived at in the
Q42: Shortening the channel will _ the amount
Q43: Assuming total cost for a direct channel
Q44: Products that are in the introductory stage
Q45: The distribution costing approach to choosing channel
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