For distant manufacturers it can be generalized that:
A) The use of intermediaries will increase distribution costs.
B) The use of intermediaries will decrease distribution costs.
C) A direct channel from distant manufacturer to consumer is most efficient with the lowest distribution costs.
D) The use of intermediaries increase product costs because of increased trucking/shipping expenses.
E) Profits are constant regardless of the use of intermediaries because all distribution costs are passed onto the consumer.
Correct Answer:
Verified
Q33: Intensity:
A) Refers to the number of intermediaries
Q34: All other factors being equal,in general there
Q35: A channel manager may choose more than
Q36: Heuristics that relate particular variables with possible
Q37: Short channels are preferred for:
A) Nontechnical products.
B)
Q39: When developing alternative channel structures,the number of
Q40: In general,the more geographically dispersed the market:
A)
Q41: The total score arrived at in the
Q42: Shortening the channel will _ the amount
Q43: Assuming total cost for a direct channel
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