Short channels are preferred for:
A) Nontechnical products.
B) Convenience goods.
C) Firms with limited financial resources.
D) Firms that desire a high level of channel control.
E) Firms with an inexperienced channel manager.
Correct Answer:
Verified
Q32: Selective distribution is:
A) The use of as
Q33: Intensity:
A) Refers to the number of intermediaries
Q34: All other factors being equal,in general there
Q35: A channel manager may choose more than
Q36: Heuristics that relate particular variables with possible
Q38: For distant manufacturers it can be generalized
Q39: When developing alternative channel structures,the number of
Q40: In general,the more geographically dispersed the market:
A)
Q41: The total score arrived at in the
Q42: Shortening the channel will _ the amount
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