Heuristics that relate particular variables with possible channel structures should be viewed as:

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Heuristics that relate particular variables with possible channel structures should be viewed as a rough reflection of fairly typical relationships among variables affecting channel structure. While these heuristics can provide some guidance in channel design decisions, they are not clear-cut prescriptions and should not be relied upon as quantitative devices. Additionally, while they are part of the management science class of techniques, they are not the only approach to choosing channels.

Heuristics That Relate Particular Variables with Possible Channel Structures Should