The first step in developing a distribution program is an analysis by the manufacturer of __________ and the level of support the manufacturer needs from channel members.
A) target market needs
B) reseller capabilities
C) financial goals
D) marketing objectives
E) the amount and location of display space
Correct Answer:
Verified
Q25: Which of the following represents a ranking
Q26: Webster's phases in the development of a
Q27: _ is the term used to describe
Q28: A detailed statement covering the manufacturer's policies
Q29: The partnership approach as applied to the
Q31: Consignment selling,liberal returns allowances,and rebate provisions are
Q32: With inter-firm relationships,channel members become strategically integrated
Q33: Distribution programming is the _ form of
Q34: All of the following are cooperative programs
Q35: The relationships between Procter & Gamble and
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