The belief underlying the so-called pull strategy is?
A) Frequent promotion deals erode consumer confidence.
B) Frequent promotions to channel members on products in trade deals result in deal-to-deal purchases by channel members.
C) Requires more direct involvement by the manufacturer with channel members in the use of promotional strategies.
D) Some channel members respond to excessive promotions by dropping manufacturer's products.
E) By building strong consumer demand for their products, manufacturers pressure channel members to promote these products.
Correct Answer:
Verified
Q6: Which of the following is a common
Q7: The most typical strategy used for promotional
Q8: In a pull and push promotional strategy,the
Q9: Retailers and wholesalers are _ content to
Q10: Channel members are often reluctant to support
Q12: It is now easier for manufacturers to
Q13: Cooperative advertising dollars are also called:
A) Ad
Q14: One of the main issues Proctor &
Q15: It is expected that _ may become
Q16: Of the total expenditures by all manufacturers
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