One of the Main Issues Proctor & Gamble P&G)Company Had

One of the main issues Proctor & Gamble P&G) Company had with its Max Factor is:

A) Giant mass market U.S. retailers were not willing to give more shelf space to Max Factor products.
B) P&G's marketing team had failed to gain sufficient brand recognition.
C) Even though P&G threw millions of dollars in trade promotions, sales of the Max Factor brand continued to fall.
D) Foreign sales of Max Factor products were falling.
E) Offering big trade discounts to retailers simply did not work.