________ are payments made by manufacturers to encourage channel members to display and stock new products.

Question

Quizplus · Accepted Answer

Slotting allowances are payments made by manufacturers to encourage channel members to display and stock new products. Selling aids refer to any form of promotional material used to encourage sales, such as brochures or samples. Promotional fees are payments made by manufacturers to retailers to cover the cost of promoting a product, such as running an ad in a store circular. Ad discounts refer to a reduction in the price of advertising space or time. Marketing certificates are a form of promotion where manufacturers offer customers discounts or other incentives to purchase their products.

________ Are Payments Made by Manufacturers to Encourage Channel Members