The underlying concept behind the push promotional strategy is:

Question

Quizplus · Accepted Answer

The push promotional strategy emphasizes building mutual effort and cooperation between manufacturers and channel members in the use of promotion. This strategy involves manufacturers using promotional tools (such as personal selling or trade events) to convince intermediaries to carry and promote their products over their competitors'. Through strong relationships and effective communication, manufacturers are able to "push" their products to market and reach consumers. This approach differs from the pull promotional strategy, which focuses on creating demand among consumers to "pull" the product through the distribution channel.

The Underlying Concept Behind the Push Promotional Strategy Is