For samples to be an effective in-store promotion,it is suggested that:

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Situational sampling refers to providing samples based on specific situations, such as offering sunscreen samples on a hot day or handing out energy drink samples in a gym. This approach can be more effective than simply having a table set up at the front of the store, as it targets consumers who are more likely to be interested in the product. Providing advance notice or mailing samples may also be effective, but the focus should be on developing situational sampling strategies. Holiday or special event times may not be enough to drive ongoing sales. The idea that in-store samples will become passé due to online shopping is not supported by evidence - in fact, many online retailers also offer samples as a promotion.

For Samples to Be an Effective In-Store Promotion,it Is Suggested