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The Channel Manager's Role in the Firm's Logistics Strategy

Question 1

Multiple Choice

The channel manager's role in the firm's logistics strategy:


A) Is one of designing the logistics system.
B) Involves managing the logistics system once it has been designed.
C) Should be strictly constrained.
D) Should be one of attempting to influence logistics strategy so as to promote channel member cooperation.
E) Uses power to alter channel members' logistics systems.

Correct Answer:

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