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In Defining Logistics Service Standards,the Channel Manager Can Use Survey

Question 49

Multiple Choice

In defining logistics service standards,the channel manager can use survey research to find out all of the following except:


A) Whether channel members would be willing to pay for improved logistics service.
B) What kinds of service standards channel members are seeking.
C) Information about the service levels of competitors.
D) What goals and objectives are appropriate for the firm and channel members.
E) Identifying areas where logistics can be used to gain a competitive advantage.

Correct Answer:

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