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To Learn About Channel Members' Logistics Service Demands,a Channel Manager

Question 54

Multiple Choice

To learn about channel members' logistics service demands,a channel manager can find all of the following methods helpful except:


A) Use discrete survey research.
B) Present them with alternatives and evaluate their cost-service tradeoffs.
C) Use his/her standard research.
D) Channel audits.
E) Board of directors feedback.

Correct Answer:

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