Regarding the issue of control of franchisees by franchisors,which of the following is most accurate?
A) Firms selling heavy industrial machinery are most likely to use the franchise model to control product distribution.
B) The business franchise model is always an appropriate model to ensure a high degree of control, regardless of the industry.
C) Companies like Proctor & Gamble frequently use the franchise channel model for distribution of consumer goods.
D) Service providers that wish to maintain a high degree of control over channel members are likely to use the franchise channel model.
E) The desired degree of control of franchisees by franchisors is not relevant to the decision by franchisors to use the franchise channel model.
Correct Answer:
Verified
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