Business format franchising often is used in the marketing of services for all of the following reasons except:
A) Provide scale economies.
B) Harness entrepreneurial spirit.
C) Help solve standardization problems.
D) A close business relationship between franchisee and franchisor is unnecessary.
E) Takes advantage of the drive and motivation associated with independently owned businesses.
Correct Answer:
Verified
Q29: Complete standardization of a service:
A) Is an
Q30: Customer involvement in providing services is _
Q31: The principle that the channel should be
Q32: The separability of a tangible product from
Q33: Which of the following is not a
Q34: Which of the following is not an
Q35: Although standardization of services may be difficult
Q36: The problem of standardizing services is affected
Q37: Compared to tangible products,services:
A) Less often are
Q38: Most small independent service providers such as
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