Which of the following is the most common categorization of buyers?
A) Consumer market and end user market
B) Business market and intermediaries
C) Consumer market and business market
D) Government market and business market
E) Government market and intermediaries.

Question

Quizplus · Accepted Answer

The most common categorization of buyers is based on whether they are part of the consumer market or the business market. The consumer market refers to individual customers who buy products or services for personal use, while the business market refers to organizations that buy products or services for use in their operations or for resale. This categorization is the basis for many marketing strategies and tactics.

Which of the Following Is the Most Common Categorization of Buyers