Carla is in the market for a new copier that, at a minimum, includes sorting and stapling capabilities. For Carla, sorting and stapling are ______________?
A) Evaluative attributes
B) "Must-have" attributes
C) Performance attributes
D) Psychological attributes
E) Physiological attributes

Question

Quizplus · Accepted Answer

"Must-have" attributes are the features or characteristics of a product or service that are essential for a customer to consider it for purchase. In this case, sorting and stapling capabilities are critical features for Carla when purchasing a new copier, making them "must-have" attributes.

Carla Is in the Market for a New Copier That