Suppose you're working as a salesperson and one of your prospects tells you they are interested in your product because their other supplier is experiencing temporary production problems. Which of the following needs is the buyer expressing?
A) Situational needs
B) Functional needs
C) Social needs
D) Psychological needs
E) Knowledge needs

Question

Quizplus · Accepted Answer

The buyer is expressing situational needs, which are temporary or unique needs that arise from a specific situation. In this case, the buyer's current supplier is experiencing production problems, creating a situational need for an alternative supplier.

Suppose You're Working as a Salesperson and One of Your