The gap between a buyer's desired state and his/her actual state is referred to as a
A) Problem
B) Complaint
C) Negative discrepancy
D) Need
E) Both a and d are correct
Correct Answer:
Verified
Q11: Suppose you're working as a salesperson and
Q12: Which the following is not a step
Q13: Suppose you're working as a salesperson and
Q14: Relative to consumer markets, business markets are
Q15: Which of the following is not one
Q17: Members of the business markets include:
A) Firms,
Q18: Salespeople who are used to selling door-to-door
Q19: Sharon has quit her job selling vacuum
Q20: Needs which represent the need for acceptance
Q21: When buyers begin the process of searching
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