When buyers begin the process of searching for and qualifying potential solution providers, they're likely to use which of the following sources of information?
A) World Wide Web
B) Trade associations
C) Trade publications
D) Trade shows
E) All the above

Question

Quizplus · Accepted Answer

Buyers are likely to use all of the above sources of information when searching for and qualifying potential solution providers. The World Wide Web provides a vast amount of information about companies and their products/services, trade associations offer industry-specific information and networking opportunities, trade publications offer in-depth coverage of industry topics and trends, and trade shows allow buyers to see and compare products/services in person.

When Buyers Begin the Process of Searching for and Qualifying