By demonstrating effective listening, a salesperson is able to do which of the following?
A) Help build the buyer's trust
B) Convince the buyer that the salesperson's product is best
C) Always uncover two or three explicit needs
D) Beat out the competition
E) All the above are correct

Question

Quizplus · Accepted Answer

Demonstrating effective listening helps build the buyer's trust by showing that the salesperson is interested in understanding the buyer's needs and concerns. It may also help uncover explicit needs, but it is not guaranteed to always uncover two or three explicit needs. Effective listening does not necessarily mean that the salesperson's product is the best, nor does it guarantee beating out the competition.

By Demonstrating Effective Listening, a Salesperson Is Able to Do