Why is it important to assess customer satisfaction?
A) Doing so helps build customer trust
B) Doing so provided competitive information
C) It isn't important as long as the company is profitable
D) Assessing satisfaction is a ploy used to begin the next sales cycle
E) Both A and C are correct.

Question

Quizplus · Accepted Answer

Assessing customer satisfaction helps build trust with customers, which in turn can lead to increased loyalty and repeat business. This ultimately can lead to higher profits, making it indirectly important for a company's success. However, just being profitable does not necessarily mean that customers are satisfied.

Why Is It Important to Assess Customer Satisfaction