From a decision-making point of view, research is integrated into communication planning with a three-step process. Which of the following is NOT one of those steps?

Question

Quizplus · Accepted Answer

Elaboration is not part of the three-step process of integrating research into communication planning, which typically involves attribution (understanding the impact of different communication channels), allocation (distributing resources effectively across channels), and optimization (adjusting the plan for maximum effectiveness).

From a Decision-Making Point of View, Research Is Integrated into Communication