One of the measures included in in-studio AD*VANTAGE/ACT surveys is _________, which asks, "will the commercial inspire non-users to try the product, and will it enhance brand loyalty among existing customers?"

Question

Quizplus · Accepted Answer

The measure described in the question is persuasion, as it specifically refers to the commercial's ability to convince non-users to try the product and increase loyalty among existing customers. The other choices (branding, memorability, and visibility) are important measures to consider in advertising effectiveness, but they do not directly address the question posed in the prompt.

One of the Measures Included in In-Studio AD*VANTAGE/ACT Surveys Is