The disadvantages of a________ are that the results are not quantifiable and group influences may bias participants' responses.

Question

The disadvantages of a________  are that the results are not quantifiable and group influences may bias participants' responses.

Quizplus · Accepted Answer

Focus groups are a form of qualitative research, which means that the data gathered is more subjective and based on the opinions and experiences of the participants. This can make it difficult to quantify the results in a measurable way. Additionally, the presence of other participants in the group can influence individual responses, leading to potential biases. Laboratory tests and recall tests are typically more quantitative in nature, while concept tests are designed to measure the viability of a new product or idea.

The Disadvantages of A________ Are That the Results Are