Sometimes, participants rate an ad as good on all characteristics because they like a few characteristics and overlook specific weaknesses. This is called:
A) halo effect
B) distortion
C) prejudice
D) bias
Correct Answer:
Verified
Q25: Subaru wishes to conduct pretest research to
Q26: The disadvantages of a_ are that
Q27: s a readability test which examines the
Q28: The use of pupillometrics has waned over
Q29: The primary measure used in on-air testing
Q31: Which of the following statements DOES NOT
Q32: The portfolio test for ads assumes that:
A)
Q33: Pretesting of finished ads can consist of
Q34: A _ is conducted very early in
Q35: Focus group methodology is attractive to marketers
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents