The portfolio test for ads assumes that:
A) reliability and validity are the most important part of the testing process
B) field and laboratory tests produce the same results
C) the consumer will closely scrutinize all ads that he or she sees
D) the ad that yields the highest recall is the most effective
Correct Answer:
Verified
Q27: s a readability test which examines the
Q28: The use of pupillometrics has waned over
Q29: The primary measure used in on-air testing
Q30: Sometimes, participants rate an ad as good
Q31: Which of the following statements DOES NOT
Q33: Pretesting of finished ads can consist of
Q34: A _ is conducted very early in
Q35: Focus group methodology is attractive to marketers
Q36: The advantage of the_ method is that
Q37: When two or more ads are used
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