The advantage of the________ method is that it provides a more natural setting than the portfolio test.
A) contextual test
B) dummy advertising vehicle
C) Burke's reflection test
D) vehicle source testing
Correct Answer:
Verified
Q31: Which of the following statements DOES NOT
Q32: The portfolio test for ads assumes that:
A)
Q33: Pretesting of finished ads can consist of
Q34: A _ is conducted very early in
Q35: Focus group methodology is attractive to marketers
Q37: When two or more ads are used
Q38: suggests that copy is best understood when
Q39: is the laboratory method of pretesting ads
Q40: is a rough commercial test in which
Q41: A methodology in which viewers are asked
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