suggests that copy is best understood when sentences are short, words are concrete and familiar, and personal references are drawn.
A) Readability testing
B) Inquiry testing
C) Focus group research
D) Portfolio analysis
Correct Answer:
Verified
Q33: Pretesting of finished ads can consist of
Q34: A _ is conducted very early in
Q35: Focus group methodology is attractive to marketers
Q36: The advantage of the_ method is that
Q37: When two or more ads are used
Q39: is the laboratory method of pretesting ads
Q40: is a rough commercial test in which
Q41: A methodology in which viewers are asked
Q42: The most popular method of posttesting employed
Q43: Which of the following is NOT an
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