Which of the following is NOT an application of eye tracking technology for measuring advertising effectiveness?
A) Allows the researcher to analyze the effectiveness of an ad's copy and visuals
B) Allows the researcher to analyze the effectiveness of Web designs, print ads and televisions commercials
C) Allows the researcher to determine what viewers actually look at when viewing an ad
D) Allows the researcher to determine whether the viewer will purchase the product based on what they saw in the ad
Correct Answer:
Verified
Q38: suggests that copy is best understood when
Q39: is the laboratory method of pretesting ads
Q40: is a rough commercial test in which
Q41: A methodology in which viewers are asked
Q42: The most popular method of posttesting employed
Q44: distinguishes between alpha activity in the left
Q45: Research shows that in Starch recognition tests,
Q46: The day-after recall test would be the
Q47: Advertising testing that studies dilation or constriction
Q48: Which testing method should Starbucks employ to
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