Advertising testing that studies dilation or constriction of the eye in response to stimuli is called:

Question

Quizplus · Accepted Answer

Advertising testing that studies dilation or constriction of the eye in response to stimuli is known as pupillometrics. This test measures the changes in pupil size, which can indicate the level of interest or arousal in response to advertising stimuli. Choice A (Flesch testing) is a readability test for written content, choice B (galvanic eye responses) refers to a method of measuring changes in electrical conductance of the skin in response to stimuli, and choice C (reactive testing) is a general term that does not specifically refer to any one type of testing.

Advertising Testing That Studies Dilation or Constriction of the Eye