is a technique for measuring print advertising effectiveness. With this method, three measures of a particular ad appearing in a magazine are taken to determine if the ad was noticed and read.

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The Starch recognition method is specifically designed to measure print advertising effectiveness. It involves taking three measures of a particular ad appearing in a magazine to determine if the ad was noticed and read. The other options, such as tracking and split-run tests, are techniques that can be used to measure various aspects of advertising effectiveness, but they are not specific to print advertising in the same way that the Starch recognition method is.

Is a Technique for Measuring Print Advertising Effectiveness