________track the behaviours of consumers from the television set to the supermarket checkout counter.

Question

Quizplus · Accepted Answer

Single-source tracking methods involve using one data source, such as a panel of households, to track consumer behavior across multiple platforms. This is the most efficient way to track consumers from the television to the supermarket as it can provide a comprehensive view of their behavior. Multi-source tracking methods involve combining multiple data sources, which can be more complex and less accurate. Consumer ride-alongs and in-depth interviews are qualitative research methods and would not be sufficient for tracking behavior across multiple platforms.

________Track the Behaviours of Consumers from the Television Set to the Supermarket