A disadvantage of________ is that there is always the fear that competitors may discover and intervene in the research process.

Question

Quizplus · Accepted Answer

Test marketing involves launching a product in a specific market to test its viability before a full launch. However, this process is not very secret, and competitors may discover the research process and intervene in the research process, which is a significant disadvantage of test marketing. A Flesch test, inquiry testing, and recognition testing do not involve launching a product, so this disadvantage does not apply to them.

A Disadvantage Of________ Is That There Is Always the Fear