Which one of the following statements about the Starch test is NOT true?
A) Readership scores are a useful indication of consumers' involvement in the ad.
B) The effectiveness of competitors' ads cannot be compared.
C) The pulling power of various aspects of an ad can be assessed.
D) The Starch test is a posttest.
Correct Answer:
Verified
Q52: Which of the following is NOT a
Q53: One method of testing how consumers relate
Q54: The most commonly employed method for posttesting
Q55: Galvanic skin response is also known as:
A)
Q56: _track the behaviours of consumers from the
Q58: measures electrical frequencies in the brain as
Q59: One example of a(n) _is the number
Q60: A disadvantage of_ is that there is
Q61: Good tests of advertising effectiveness must address
Q62: Which of the following is one of
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