measures electrical frequencies in the brain as the individual being tested responds to ads he or she is viewing.
A) Electroencephalographic
B) Pupillometric
C) Cerebral response
D) Electrodermal
Correct Answer:
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Q53: One method of testing how consumers relate
Q54: The most commonly employed method for posttesting
Q55: Galvanic skin response is also known as:
A)
Q56: _track the behaviours of consumers from the
Q57: Which one of the following statements about
Q59: One example of a(n) _is the number
Q60: A disadvantage of_ is that there is
Q61: Good tests of advertising effectiveness must address
Q62: Which of the following is one of
Q63: take posttest measures of an advertising campaign's
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