The most popular method of posttesting employed in the broadcast industry for decades was:
A) (DAR) Day-After Recall method
B) consumer juries
C) mall intercepts
D) Starch recognition method
Correct Answer:
Verified
Q37: When two or more ads are used
Q38: suggests that copy is best understood when
Q39: is the laboratory method of pretesting ads
Q40: is a rough commercial test in which
Q41: A methodology in which viewers are asked
Q43: Which of the following is NOT an
Q44: distinguishes between alpha activity in the left
Q45: Research shows that in Starch recognition tests,
Q46: The day-after recall test would be the
Q47: Advertising testing that studies dilation or constriction
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents