is the laboratory method of pretesting ads which exposes a group of respondents to both control and test advertisements.

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The described method is portfolio testing, which involves exposing a group of respondents (usually recruited from the target audience) to both a control advertisement and a test advertisement. The respondents then provide feedback on both ads, allowing for comparison and measurement of the effectiveness of the test ad. The other options listed (Flesch test, Millward-Brown's link copy test, and commercial testing) do not match the described method.

Is the Laboratory Method of Pretesting Ads Which Exposes a Group