Focus group methodology is attractive to marketers for the following reasons EXCEPT:
A) each focus group will tend to examine a single topic per session
B) consumer participants' reactions are directly observable
C) results are easily obtained
D) immediate feedback from participants means that marketers don't have to delay progress on communication development
Correct Answer:
Verified
Q30: Sometimes, participants rate an ad as good
Q31: Which of the following statements DOES NOT
Q32: The portfolio test for ads assumes that:
A)
Q33: Pretesting of finished ads can consist of
Q34: A _ is conducted very early in
Q36: The advantage of the_ method is that
Q37: When two or more ads are used
Q38: suggests that copy is best understood when
Q39: is the laboratory method of pretesting ads
Q40: is a rough commercial test in which
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