Pretesting of finished ads can consist of each of the following EXCEPT:
A) dummy advertising vehicles
B) readability tests
C) inquiry tests
D) portfolio tests
Correct Answer:
Verified
Q28: The use of pupillometrics has waned over
Q29: The primary measure used in on-air testing
Q30: Sometimes, participants rate an ad as good
Q31: Which of the following statements DOES NOT
Q32: The portfolio test for ads assumes that:
A)
Q34: A _ is conducted very early in
Q35: Focus group methodology is attractive to marketers
Q36: The advantage of the_ method is that
Q37: When two or more ads are used
Q38: suggests that copy is best understood when
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